Searching For A Car? It’s Probably a Truck

Advertisement

Automotive listing giant AutoTrader recently released a study of online vehicle searches. The study covered the period from January through June of 2016. The most searched cars on their site are not actually cars – they are much more likely to be in the full-size truck category!

Only one of the top 10 most searched vehicles on the AutoTrader website was a car. The Ford Mustang came in at number six. Two of the top searches were SUVs, and both of those vehicles were Jeeps. While the Jeep Grand Cherokee made the ninth spot on the list, the winner is…

The Jeep America Loves

The most searched vehicle on the AutoTrader website from January through June is the Jeep Wrangler. The sporty, versatile, and ultra-cool Jeep Wrangler appeals to a wide swath of vehicle buyers. Students, businessmen, soccer moms and off-road enthusiasts all love this unique vehicle.

The Jeep Wrangler has long been America’s most durable and fun-loving vehicle. It features a removable top and removable doors for that open-cockpit feel. But what explains the trucks? How is it that the other seven spots on the list all belong to full-size pickups?

Truck Appeal

Trucks, especially full-size trucks, have exploded in desirability once again. Fuel prices at the pumps have plummeted. The utility a pickup truck brings to the plate is useful a anytime of the year, from hauling a snowmobile in the winter to towing a boat in the summertime, visiting a worksite in the spring or tailgating at a football game in the fall.

AutoTrader Executive Editor Brian Moody states, “…trucks are necessary work vehicles for a variety of important industries. Coupled with low gas prices, significant truck shopping activity is a sure sign of health for the American economy.”

Here’s the complete AutoTrader Top 10 Most Searched Vehicles List:

  1. Jeep Wrangler
  2. Ford F-150
  3. Chevrolet Silverado 1500
  4. RAM 1500
  5. Ford F-250
  6. Ford Mustang
  7. RAM 2500
  8. GMC Sierra 1500
  9. Jeep Grand Cherokee
  10. Chevrolet Silverado 2500