Auto Manufacturer Websites
Who treats you best online
Times have changed when it comes to buying a vehicle. For today's tech-savvy consumer, purchasing a new car or truck is about confidence and being informed. Doing some online research before you purchase has become a vital component for those looking for a brand a new set of wheels. Armed with a computer and an Internet connection, all this can be done from the comforts your home, without the pressures often found in a dealership showroom.
A finely tuned auto manufacturer website can empower the buyer in making an informed decision long before setting foot into the dealership to actually kick the tires. The site should ensure that information is easy to find and presented clearly. It should be pleasant to look at, innovative in its approach and an effective one-stop-shop designed to inform the consumer, not baffle them.
Many of the major automotive manufacturer websites share common interactive features and options, such as building your own car, requesting a quote and locating a dealership nearest you. Remember that you can usually do everything but actually purchase your new set of wheels directly from the manufacturer's website. You still must visit a dealership to seal the deal.
With that in mind, here are the best consumer-friendly car manufacturer websites:
- BMW
As with their line of vehicles, the BMW site looks fantastic. Pertinent information is easily found on this highly visual and interactive site. www.bmw.com - Chrysler
With a website designed around fast-loading drop-down menus, Chrysler leaves their homepage uncluttered. It features a handy shopping tools menu, allowing you to schedule a test drive. http://www.chrysler.com - Subaru
Subaru has done a great job with their site - it's slick with graphics and easy to navigate. Informative drop-down menus highlight their commitment to safety and the environment. http://www.subaru.com - Nissan
Nissan covers all the bases simply and effectively right from the homepage. http://www.nissanusa.com - Ford
This site has an abundance of information, not just on vehicles but also on Ford-related businesses, and it's all presented very nicely to the user. http://www.ford.com
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It used to be we could depend on the reputation and reliability of North American cars to meet our standards - but could it be the times are changing? Here in the U.S., overseas models are continuing to rise in popularity. Find out why!
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